Five quick and easy steps to growing a real and engaged Twitter audience.

It’s a no brainer, an engaged twitter audience who loves what you do can drive traffic to your site, recommend your content and become a source of customers for your business. Here's how to build that audience in a few simple steps. ONE: Prepare yourself for engagement. What does this mean? Well, you need to present value to your audience, and in this case it will come in [...]

SWARM Experiments, an anonymous twitter chat app.

  Today we launch a new section of the site titled SWARM Experiments. A fun collection of little web apps, libraries and feature-ettes that we we've built and find interesting. With the launch of the Experiments we're also publishing our first experiment titled "SWARMsecret", a fun little web app that lets folks anonymously tweet from the @SWARMsecret twitter account. We're [...]

One surefire way to make your pitch decks win

  A good part of the work we do at SWARM is offering support for startups, and a big part of that support is guiding founders on strategy for designing pitch decks, a necessary yet somewhat elusive skill. Luckily, we've got this down to a science, and in the past year we’ve seen our decks close over 10 million for a handful of companies and we’d like to share a bit of what [...]

Alternative History of Us (a.k.a. SWARM)

Sometimes when working on all sorts of things here we go down a silly path. Sometimes the silliness is so silly that keeping it doesn't make sense, other times its so silly that we want to share it. Today we'd like to share our alternate bios. Valerie is an ossom possom who like cats, candy and video games. She's an artist by night and a bed roach by day. Her skills in design are bar none, [...]

It's time to reflect on positioning

It’s time to reflect. As with any product or startup, an entrepreneur should always seek to get insight from his clients about what is and what isn’t working. What areas of the product provide the most value to the customers and then relate all that back into the business strategy. Yesterday proved to be one of those days. While talking deeply over perhaps one too many beers with one [...]

Should the USPS hire consultants?

  "Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds." reads the inscription at the James Farley Post Office here in NYC, and perhaps it was true in 1912 when the building was erected but a hundred and two years later, the USPS has seen a bit of vision misalignment, or at least they ought to consider chipping [...]

Startups, product and marketing - understanding and using value.

Here at SWARM we work with a lot of startups.It’s the world we came from, one where we understand product idiosyncrasies and company needs. Relying on both data and experience, we are able to deliver strategy, design, and marketing solutions quickly and efficiently. Sometimes, working with these startups is a complete breeze – the company provides us with fundamental marketing, we [...]

URLs for Open Street Maps and Stamen Designs Tilesets in XYZ.png/jpg format

If you've ever had the misfortune of having to look for Stamen or Open Street Map {z}/{x}/{y} (xyz.png/jpg) tile sets to use in Leaflet.js or the CartoDB dashboard you'll know just how frustrating it can be to find them. In any case, here they are. These, in addition to the standard faire tiles from Nokia, Google and Mapbox round out the Leaflet or CartoDB selection [...]

A Quick Morsel from the SWARM Strategy Curmudgeon: Excel Shortcuts

Last year, I was approached by the sterling folks over at General Assembly, asking whether I would be interested in teaching a series of courses on Microsoft Excel. I happily obliged and have been overwhelmed with the demand for these classes; I've now taught live-stream and in-person sessions, and a series of  quick-nibble Excel courses will soon appear on the Google for Entrepreneurs [...]

How Agencies are Missing the Point on Sexism Altogether.

  "And he's not surprised when I know how to use a saw" is the line that the new Woodford Reserve ad should have used, and all would have been good and well.  However, as a recent article in AdAge pointed out, a simple sentence can turn an entire campaign into a feminist barrage of outcries. Replacing the original phrase "and he doesn't think it's cute when I don't [...]

Let's solve digital.