The elevator pitch, those few sentences which convey your company across to potential customers and investors. Do you have it right? Can you explain what your product does in language that is simple, yet presents the unique value of your product? You may think that you already have your elevator pitch perfected, but even if it is, test it, refine it, and make it better. The pitch will dictate [...]
Whether you’re a new entrepreneur who wants an idea made into an app, an established venture looking for product support, or a senior VP of marketing at a fortune 500 seeking a new vendor, there are five key factors you should take into consideration when looking to hire a digital agency.
ReputationWhile the age old adage that “you get what you pay for” mostly holds true with [...]
When deciding to venture down the road of entrepreneurship, many people will tell you that you need to define a problem, attack the problem, and of course provide a solution in order to develop a viable product.
I hear proponents of the problem identification approach transfer advice all too often to wide eyed wannabe entrepreneurs. Quite frankly, I wish they'd stop.
Why? Two reasons. Some of [...]
Thinking about diving into the world of iOS app development but unsure where to start? You're not alone. The process can be daunting, especially when choosing from multiple languages, frameworks, and best practices. If you need some advice to help jumpstart your learning or some some words of encouragement to keep up the momentum, here's 5 tips to do just that.
Tip #1: Learn Objective C and [...]
We have been living in a world of ‘clean and minimal’ for quite some time, so what’s next?
Over the last several months, some of the leaders of innovative design have taken ‘minimal design’ to the next level. Facebook, Airbnb and Apple have followed a similar blueprint to simplify prominent products in a way that reflects this new trend of ‘Complexion [...]
Experienced entrepreneurs know very well ways that they can avoid common pitfalls in new product and company development. This however is often not the case with young and budding entrepreneurs. Here are just a few ways to completely and utterly dig your startup into the ground, as such read them, and do what you can to avoid them.
1. Have a poorly defined value proposition. Having a [...]
Wondering how to make an app? Let's start with the MVP, or minimum viable product. Fundamentally, the MVP is the most basic product that you send to market which will test your idea. However, when you're building an MVP, it's hard to know where to start. First thing's first. You'll need to validate.
Validating your product
It is important to ask yourself a series of questions to [...]
Today we present you with 25 quotes regarding entrepreneurship and entrepreneurs, some hit home, some are inspirational and some are funny, but they’re all relevant!
1. "Business opportunities are like buses, there's always another one coming." - Richard Branson, founder of Virgin Enterprises
2. “There is only one way to make a great deal of money; and that is in a business of [...]
We work with a lot of new ventures where our goal is not only to help them distill ideas into digital products that users will love, but also to make them into successful businesses. In today's climate this means raising money at the start.
Here are some tips we think will help you move the needle in the right direction.
The hardest thing you’ll have to do is make it [...]
2015 marked the year of the wearable tech revolution - with over 18 million sales of smartwatches, fitness trackers, sport watches and the like. The Apple watch took the lead with an estimated 12 million in 2015 (though Apple still refuses to give us the real deets) leaving the remaining 6 million for Samsung, Pebble, and Android Wear. Some people swear by them, love them, and wear them everyday. [...]