The Question of Intellectual Property Theft and Idea Stealing

Without doubt you've got your business idea and you think that it's the hottest thing since sliced bread and you're already envisioning yourself on the cover of Time and The Economist. And then the paranoia starts taking over, and you start thinking that you need to be hush hush about it, have your wife, or girlfriend sign a NDA, and install motion sensors and cameras outside your office. Ok, [...]

Everything you do at your company should create value

Everything you do at your company should create value. When deciding to venture down the road of entrepreneurship, many people will tell you that you need to define a problem, attack the problem, and of course provide a solution in order to develop a viable product. Some, or really most advocates of this theory, will transfer some form of knowledge in problem identification onto armies of wide [...]

A Surefire Way to Get Results With Remote Teams

If you’ve ever worked on any remote or “outsourced” team then you’re about to be nodding your head, familiar with the all too many problems of communication that arise. Often times the distance barrier creates misunderstandings and those misunderstandings lead to false assumptions which have far worse implications. I’ve been there. I’ve assumed the developer [...]

What do you think of when you hear the word "GIF"?

Newsletter | Tuesday, October 11th 2016 This week we talk bees, glowing lanes, GIFs, cryptic symbols, and life lessons. * * * Fun Fact: honey does not spoil. You could feasibly eat 3000 year-old honey. ROBOT TECH Speaking about honey...we take for granted that almost one third of the food we consume is pollinated by Honeybees, and yet they’ve been dying at alarming rates - so [...]

Agile MVPs and The Entrepreneurs Who Don't Love Them

  There’s a lot of talk in startup land (and even in enterprise worlds) about utilizing Agile methodologies to build Minimal Viable Products (MVPs). While the idea of incremental iteration, based on tests and data, is a great way to assess a feature set’s success, this Agile method is a dangerous approach to creating products for emerging startups. There is a core issue [...]

Instagram says more about you than you think.

Happy Friday! To end the week, we’d like to mix it up with Instagram filters, Zuckerberg news, creative wall decor, tips to evade cyber hacks, and Google’s long overdue travel app.   MACHINE LEARNING Your choice of Instagram filter says more about you than you think - according to a recent study by Harvard University’s Andrew Reece and the University of Vermont’s [...]

Depression: the Demon Behind Entrepreneurship

No one ever said entrepreneurship was easy, that's for sure. I’ve been working on all sorts of interesting projects with a range of clients, from big brands and emerging  startups, helping them define their business model and strategy. Each project has its unique set of challenges, successes, nuances, etc. Yet, one pattern I’ve noticed throughout my time spent on projects is the [...]

How We Grew @SWARMnyc's Twitter Account to 100k Monthly Impressions Without Lifting a Finger.

Let’s face it. Brand building for small, cash-strapped teams is tough. There’s never enough time, other things take precedence, and basic marketing activities get left for last… which means they don’t get touched.  This is problematic. Brand building is more important than people think. At least marginally important. Your ability to be recognized and discovered by [...]

The Art of Negotiation, Positional vs Interest Based Bargaining

What is it, this negotiation? What is at stake some may ask. Basically everything, we negotiate every day, knowingly or not. Be it about the added sugar in your coffee, whether you can borrow a bucks from your friends, or if someone can lend you a pen. Negotiation encompasses all of that. Negotiation can also act as a form of conflict resolution; it can involve striking deals, working things [...]

The Only Guide You'll Ever Need to Master the Elevator Pitch

The elevator pitch, those few sentences which convey your company across to potential customers and investors. Do you have it right? Can you explain what your product does in language that is simple, yet presents the unique value of your product? You may think that you already have your elevator pitch perfected, but even if it is, test it, refine it, and make it better. The pitch will dictate [...]

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