Why being first to market doesn't mean success.

  The general thought is that if you have a good idea and no one has done it just yet, or not in the way you've conceived it, then being first to market means live or die. For any startup founder, the pressure of launching first is real―especially when considering the possibility of your competitor beating you to the market, leaving you scrambling to re-evaluate your value proposition. I [...]

Branding basics: why everything from typography to color palette to tone of voice matters.

  It’s happened again. You’re stuck in the dairy aisle, staring at the yogurts —  Fruit at the bottom. Flavored. Full-fat. Nonfat. Soy. Almond milk. Coconut milk. Sheep’s milk. Goat’s milk. Greek. Icelandic. Which one has the most probiotics?? You pick and swap mini containers, rotating each one in your hand to read the label, kind of starting to feel like a [...]

These tests can help validate your business model.

In 2002, Joan Magretta published a very interesting article in the Harvard Business Review titled "Why Business Models Matter", this was right after the internet bubble burst and your everyday investor was keen to stay away from anything and everything that could in any such way be associated with the dot.com boom, the term "business model" was one of these an, the sheer sight of a "business [...]

Getting started with WebRTC? Here’s 5 top resources that can help.

WebRTC has driven a lot of our recent work. We appreciate it’s simplicity and enormous potential to transform a variety of industries reliant on video. For those of you who aren’t quite familiar with webRTC, or maybe heard a reference to it on Silicon Valley but not really sure what it is, I’ll explain:  WebRTC is a free, open-source project that allows mobile [...]

The Only Guide You'll Ever Need to Master the Elevator Pitch

The elevator pitch, those few sentences which convey your company across to potential customers and investors. Do you have it right? Can you explain what your product does in language that is simple, yet presents the unique value of your product? You may think that you already have your elevator pitch perfected, but even if it is, test it, refine it, and make it better. The pitch will dictate [...]

Important Things To Keep In Mind When Looking For A Digital Agency

Whether you’re a new entrepreneur who wants an idea made into an app, an established venture looking for product support, or a senior VP of marketing at a fortune 500 seeking a new vendor, there are five key factors you should take into consideration when looking to hire a digital agency. ReputationWhile the age old adage that “you get what you pay for” mostly holds true with [...]

Killer Products Should Do More Than Solve Problems

When deciding to venture down the road of entrepreneurship, many people will tell you that you need to define a problem, attack the problem, and of course provide a solution in order to develop a viable product. I hear proponents of the problem identification approach transfer advice all too often to wide eyed wannabe entrepreneurs. Quite frankly, I wish they'd stop. Why? Two reasons. Some of [...]

5 Tips I Wish Someone Had Told Me When I First Started Learning iOS

Thinking about diving into the world of iOS app development but unsure where to start? You're not alone. The process can be daunting, especially when choosing from multiple languages, frameworks, and best practices. If you need some advice to help jumpstart your learning or some some words of encouragement to keep up the momentum, here's 5 tips to do just that. Tip #1: Learn Objective C and [...]

Complexion Reduction: A New Trend in Design

We have been living in a world of ‘clean and minimal’ for quite some time, so what’s next? Over the last several months, some of the leaders of innovative design have taken ‘minimal design’ to the next level. Facebook, Airbnb and Apple have followed a similar blueprint to simplify prominent products in a way that reflects this new trend of ‘Complexion [...]

Common Startup Pitfalls and Mistakes You Should Avoid

Experienced entrepreneurs know very well ways that they can avoid common pitfalls in new product and company development. This however is often not the case with young and budding entrepreneurs.  Here are just a few ways to completely and utterly dig your startup into the ground, as such read them, and do what you can to avoid them. 1. Have a poorly defined value proposition. Having a [...]

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